In 2015, the law firm of Moses & Rooth Attorneys at Law partnered with Mike Blumenthal to survey over 1,500 adults throughout the United States. The results show that people still tend to ask family members and friends for recommendations prior to searching online or contacting the "local" attorney.

There were only 2 exceptions to these findings:

1. Survey participants ages 18 to 24 years-old were more likely to search the internet to find a lawyer. In fact, 17.8% of survey participants in this age category said they had retained a lawyer via the web compared to only 12.1% who indicated they had chosen a lawyer based on a friend’s recommendation.

2. Survey participants earning more than $150,000 per year were more likely to choose an attorney based on an internet search, than via a friend.

Depending on your target market, make sure that you continue to network so that people will be more likely to refer you to friends and family members. One GREAT referral marketing tool is the use of the MBizCard which is THE Mobile Business Card. It has a built in referral form that allows your network to easily submit referrals to you while introducing you to a potential client.

• Friend recommendations, referrals and word of mouth continue to dominate in lawyer marketing.
• More women retain lawyers than men based on friend recommendations.
• The use of the internet is growing and appears to be giving word of mouth some legitimate competition.
• People with higher income rely heavily on the internet to find lawyers.
• Younger generations also rely heavily on the internet.
• Lawyers can expect continual increase in traffic to their sites as younger generations grow older.
• Among the least sought out methods were recommendations based on TV, using the phone book, being in jail and using LegalShield. All other methods were much less prominent than a friend, referral and the internet.

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