In 2015, the law firm of Moses & Rooth Attorneys at Law partnered with Mike Blumenthal to survey over 1,500 adults throughout the United States. The results show that people still tend to ask family members and friends for recommendations prior to searching online or contacting the "local" attorney.
There were only 2 exceptions to these findings:
Survey participants ages 18 to 24 years-old were more likely to search the internet to find a lawyer. In fact, 17.8% of survey participants in this age category said they had retained a lawyer via the web compared to only 12.1% who indicated they had chosen a lawyer based on a friend’s recommendation.
Survey participants earning more than $150,000 per year were more likely to choose an attorney based on an internet search, than via a friend.
Depending on your target market, make sure that you continue to network so that people will be more likely to refer you to friends and family members. One GREAT referral marketing tool is the use of the MBizCard which is THE Mobile Business Card. It has a built in referral form that allows your network to easily submit referrals to you while introducing you to a potential client.